Line Zero Development

What’s So Special About Workplace by Facebook?

Updated: Oct 3, 2018

Fueled by the need for employees to use more effective tools to collaborate with their colleagues, organizations are turning to social enterprise networks like Workplace by Facebook (Workplace), Microsoft Yammer, and Slack to try and encourage communication.

But these tools that organizations are trying to implement have led to more noise, i.e., when it is not implemented correctly, when organizations choose the wrong one, or when there are just too many in use at any given time. That’s why we recommend Workplace by Facebook.

This post outlines four important reasons why you should consider Workplace by Facebook in your organization and some of our don’ts for implementing it.

4 Reasons Why You Need Workplace by Facebook in Your Organization

Here’s a reality that seems ironic: email is rapidly becoming outdated. It’s no longer a channel that’s conducive to collaboration. You can’t see when someone’s typing a reply, you don’t always get useful or appropriate feedback, and you can’t see who’s read the messages (unless you send a read receipt with the email – and who really likes those?).

The good news is, Workplace by Facebook can replace email. Workplace by Facebook’s built-in features and benefits helps to eliminate a number of organizational pain points. Check out these four benefits below:

#1: Workplace by Facebook Builds a Strong and Inclusive Corporate Culture

Consider what happens when you first hire someone. You may have covered corporate culture in the interview process, but more likely than not, you’re going to take some time for that employee to sit with some of your veterans to learn about corporate culture from them. There’s certainly nothing wrong with this approach, of course, but what happens when the person you just hired lives in France, and will be covering the French market for you?

Workplace by Facebook certainly won’t make your corporate culture – after all, corporate culture should be in place long before you implement it – but Workplace by Facebook can help to emphasize the corporate culture, especially to remote employees who aren’t in the office on a regular basis. Workplace by Facebook can also help new employees get caught up by being able to go in and see previous posts, which gives them a feel for what kind of company you’re running.

#2: Workplace by Facebook Encourages Openness and Employee Involvement

How does your leadership team currently make announcements, discuss company awards, provide updates to your employees, create polls for review, recognize outstanding performers, or open up opportunities for debate? When keeping employees informed, your leadership team needs a tool that can spread their message in an easily digestible manner, and at the same time, foster a place for openness and dialogue with those reading the messages.

Workplace is capable of providing an appropriate platform that can reach employees on any device, at any time, and provides those employees the chance to like, share, or comment on the threads in real-time. Thanks to the openness and transparency that Workplace creates, your leadership team can get a bead on what exactly your workforce is feeling at any given time about any particular subject.

#3: Workplace by Facebook Provides A Solid Framework

Employees need to be able to interact with others based on what department they’re from, what role they’re in, or what project needs working on. A good social enterprise network, like Workplace by Facebook, can allow you the freedom to create groups, whether they be open groups, private groups, or even multi-company groups, as a framework for collaboration.

Want a place where your HR team can discuss performance reviews, talk about benefits and compensation, or other confidential information? Create a private “HR” group that only that team has access to. Want to give your CEO a platform to announce company-wide news? Create an open “CEO” Group where he or she can post those announcements. Want to point out employees who have gone above and beyond the call of duty? An “Internal Kudos” group is a place to congratulate those deserving employees.

Simply put, with a social enterprise platform, like Workplace, the framework is there to make the platform whatever you need it to be.

#4: Workplace by Facebook Helps Mobile or Remote Workers Feel Like Part of the Team

The hard reality of today’s modern workforce is that there is no more “water cooler” environment, where people can gather and discuss changes that are happening in the company, talk about what they did on the weekend, or get to know their colleagues better. Since there are more and more remote workers, your organization may have several employees who increasingly feel estranged from these sorts of conversations, and, in turn, don’t feel like they’re a part of what’s happening at the office.

By implementing Workplace, you can help these remote employees to instantly interact and get involved with the “water cooler” conversations going on in the organization, regardless of the city, province, or country they’re located in.

Social Enterprise Platforms like Workplace by Facebook: A Cautionary List of Don’ts

With this new emphasis on social enterprise platforms, like Workplace by Facebook, we’d be remiss if we didn’t caution you on a few things. Here’s our list of a few don’ts to keep in mind when beginning to implement a social enterprise platform:

  • Don’t pick a social enterprise platform that doesn’t tie together with other programs your organization is using! What good are messages and feeds when you have to sort through them in two or three platforms that don’t talk to each other on the back end?

  • Don’t let your employees get lost in the tools you’re putting in place to help them! Make sure that Workplace has structure and governance when implementing it, otherwise your employees will get too bogged down in navigating it and will end up reverting to less-efficient methods, like email, to communicate.

  • Don’t fall for every social enterprise platform that’s on the market! Do your research carefully and make sure that you not only know the pros and cons of each platform before you implement it, but you’ve also determined which one is right for your organization’s unique needs.

  • Don’t just sign up for Workplace by Facebook without proper planning and careful evaluation of how it’s going to be used. It’s strongly recommended that you take the time to plan out how you’re going to use this platform in your organization. Need a little help with this step? LineZero’s Workplace Roadmap offer could be a good place to start.

Consider Workplace by Facebook for Your Organization: Get Started Today!

As you can see, Workplace by Facebook is an important part of creating a modern workplace for your employees and encouraging collaboration between them, which, in turn, fosters innovation and growth. Are you ready to take a leap into the future and consider Workplace by Facebook in your organization? Interested in how you can get started? Then contact us today!

LineZero is proud to be recognized as the only Workplace by Facebook Canadian partner, and, in fact, we use it in our own office to keep our employees caught up on new technology, give our executive team a platform to reach out to everyone in the company (regardless of location), and a place to celebrate our wins, give our feedback, and have a little social fun. From planning and designing your Workplace site, to helping you develop proper governance to implement it, LineZero has the expertise and the knowledge to help you on your social enterprise platform journey.

Our expert staff can help you get started, but be sure to stay tuned for more valuable blogs on why we think Workplace by Facebook is one of the most comprehensive social enterprise networks on the market today.

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