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ELEVATE EPISODE 01. TAMMY NIENABER

Purpose-Driven Leadership & Navigating Change in Franchising

 

IN THIS EPISODE.

In this episode of Elevate, Mihae Ahn sits down with Tammy Nienaber for a candid and thoughtful conversation about purpose, resilience, and what it really takes to lead through change, especially in complex environments like franchising.

Tammy shares her personal journey and how therapy became a powerful tool in navigating professional highs and lows. From the impact of COVID-19 on communication strategies to the nuances of managing change across different franchise locations, she offers insight grounded in experience and heart.

Together, they explore how technology can connect teams, why purpose is more than a buzzword, and how building genuine relationships can shape a meaningful career. This episode is full of practical wisdom and honest reflections for anyone leading in today’s workplace.

TOPICS COVERED

👋     Introduction and Background
🏢     Purpose Brands and Company Culture
😷     Impact of COVID-19 on Communication
🔄     Change Management in Franchising
🧭     Navigating Corporate Culture
💬     Technology and Communication Tools
🌱     Personal Journey and Resilience
💆‍♀️      The Importance of Therapy

Tammy Nienaber

MEET THE GUEST.

Tammy Nienaber

Director of Global Communications, Anytime Fitness | Purpose Brands

Tammy L. Nienaber, SCMP, is a seasoned communications professional with a wealth of experience in strategic communication and leadership.

She is currently the Director of Global Communication at Anytime Fitness, part of Purpose Brands, where she has been serving since October 2019. In this role, Tammy oversees communication strategies for the global fitness brand, ensuring effective and engaging communication throughout its franchise network.

Tammy holds an Bachelor’s degree in Mass Communications / Public Relations and a Master’s degree in Business Management. A member of the International Association of Business Communicators (IABC) since 2006, Tammy has served in various leadership roles for the organization, including President of the Minnesota chapter and Chair of the Pacific Plains Region. She is currently serving as Finance Director for the IABC United States Region.

THE SPARK NOTES.

  • Purpose is essential in today's workplace.
  • COVID-19 accelerated digital transformation in communication.
  • Change management requires understanding stakeholder perspectives.
  • Franchising presents unique challenges in communication.
  • Building relationships is key to career success.
  •  Therapy can be a valuable tool for resilience.
  • Flexibility is important in career paths.
  • Technology can enhance communication, but it requires proper implementation.
  • Corporate culture varies across franchises and locations.
  • Influencing change is more effective than forcing it.

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