How AMC Builds Culture From The Box Office To The Boardroom

Speakers

ADAM MURPHY

Director of People Analytics & Systems, AMC Theatres

ABBY MCMULLEN

Manager of Inclusive Comms, AMC Theatres

CAROLINE MIKHAIL

Advisory Director, LineZero

Webinar Details

In industries like cinema, where a single brand experience is delivered by a mix of full-time staff, part-timers, casual employees, and corporate teams across hundreds of locations, staying connected is essential.

But traditional communication channels like email and bulletin boards simply don’t reach everyone, especially those on the frontlines.

The result? Missed updates, fractured culture, and disengaged teams. With employees operating across different shifts, job types, and even access to tech, how can companies like AMC truly create a unified, informed workforce?

In this session, we take a behind-the-scenes look at how AMC is tackling this challenge head-on by rethinking internal communications.

You’ll hear how AMC is:

• Using a mobile-first platform to connect theatre crews, office workers, and leadership in one centralized digital space.
• Building a thriving culture.
• Improving alignment.
• Giving every employee a voice.

From practical tips to scalable strategies, this webinar will explore how to engage a diverse workforce with content that’s timely, relevant, and human.

Whether you're in retail, hospitality, healthcare, or entertainment, you’ll walk away with ideas you can apply to make your internal comms more inclusive, more impactful and maybe even a little more fun.