6 min read

Seamless Two-Way Communication is Easier than Ever!

13-Jul-2021 11:36:00 AM

Ever feel that there's a lack of two-way communication in your organization? 

The good news is, you're not alone. Every organization, even the best ones with a solid, engaged workforce, will struggle with communication at some point. But, to help get your team on the right track to more effective two-way communication, it's important to provide everyone in your organization with a tool that opens up those lines of communication in such a way that everyone - from your deskless workers to your C-level executives - has a chance to see what's happening and provide feedback.  

And before you say, "Well, we have email for that!", consider that 319.6 billion emails are sent every day (2021 statistics), and that number is expected to increase to over 376.4 billion emails being sent every day by the year 2025! Can you really be sure that your message is getting out there? Are you tracking who's opening those emails? Further, are you enabling an easy way for everyone to respond? After all, the "reply all" button isn't always an option… 

With Workplace by Facebook, anybody can start a conversation by posting to their News Feed, using various Workplace Groups to begin a discussion, or even leaving a comment on other people's messages. It's just that simple. And in this blog, we’re going to help you explore how Workplace by Facebook provides seamless two-way communication for your organization! 

 

3 Ways Workplace from Facebook Makes Two-Way Communication Easier than Ever!

workplace makes communication easy

Here are 3 ways that Workplace can support two-way communication and collaboration: 

#1: Creating Two-Way Communications 

As discussed above, Workplace can help you create leadership dialogue with just a few clicks of a button. Anyone can start a conversation and invite collaboration by simply posting to their News Feed or a Group they belong to. And discussions can take place by responding to things that others have posted – even if the person who posted it is the CEO! 

#2: Real-Time Audience Insight 

It's pretty easy to get real-time feedback on company announcements or updates. Like Facebook, every post has the ability to like, react, or comment, which offers immediate insight into how your message has gone over. Plus, with indicators on every post, people can immediately see who in the organization has seen and read the post. 

#3: Tracking Sentiments on Communications 

Want to know how the latest corporate harassment policy was received? Want to find out how everyone feels about the company's internal newsletter? Want to get feedback on what Q&As the executive team should be focusing on? Start a poll! Polls are quick and easy to run, and help you to easily measure how your employees feel about topics of interest.  

 

Seamless Two-Way Communication: Eimskip’s Story 

"People get information faster and the way they work is more interactive. [Frontline] workers are more involved in what happens at other levels of the business. Management is more involved in what happens in the business at every level. It's helping us move forward." 

Olafur Hand, Communications Manager, Eimskip 

Eimskip, an Icelandic logistics solutions company with over 60 offices and a global workforce that worked mostly remote, had a challenge with two-way communication. Olafur Hand, the Communications Manager, required a way to enable the company's remote employees to communicate with one another, regardless of borders, time zones, or teams. Their internal web was one-way - his team would post content that employees could read, but there was no way for the employees to provide feedback or begin a discussion. With such a diverse workforce spanning such a vast distance, this was not an ideal set up.  

EIMSKIP using workplace

Having used Workplace by Facebook in closed Groups already, Hand knew the capabilities that Workplace would provide in enabling two-way communication. It was a short step from closed Groups to full launch, and Hand decided to jump right in. The day they launched Workplace by Facebook to the entire organization, they could see immediate buy-in from many of their employees. People all over the world were able to join together in powerful new Groups and communities, to be able to connect with one another in a way that simply wasn't possible before the implementation.  

As Hand says, "People are getting information even faster than I would expect for a large company like ours. The way people work is more interactive. People have opinions on things and are more open to discussing their opinions. They're also more open to criticism on those opinions." 

 

Use Workplace for Seamless Two-Way Communication 

Employees who feel that their voice is being heard are almost 5 times more likely to feel empowered to perform their best work, and highly engaged teams are showing 21% greater profitability. Further, teams who score in the top 20% in engagement show a 41% reduction in absenteeism, and 59% less turnover. Given these statistics, it’s pretty clear what seamless two-way communication can do for your organization. And this is where Workplace comes in!  

Ready to move your organization to a platform that will enable seamless two-way communication? Give us a shout! At LineZero, we’re not just knowledgeable about Workplace – we use it ourselves! From design, to pilot, to implementation (and everything in between), our experienced staff has the know-how to build that innovative and collaborative platform that works for your unique needs. 

Effective & Seamless Two-Way Communication Starts with the Platform You Choose

As you’ve seen in this blog, Workplace from Facebook has made seamless two-way communication far more effective for organizations. Ready to take your organization’s communications to new levels? Ready to connect, engage, and support your employees in new and exciting ways that helps to promote effective two-way communication? Let’s have a chat!

Already Using Workplace?

If you’d like to learn how to take your Workplace platform to new heights and increase two-way communication in the workplace to produce better communication results, we’d love to chat! Give us a shout and we’ll help you create a strategy to take your two-way communications to the next level. 

Book A Call

Not using Workplace yet?

Want to see how Workplace can encourage two-way communication in your organization and ensure that you're providing the right tool for everyone in your organization to connect and communicate more effectively? Give us a shout! We’ll help you to brainstorm ideas on how to utilize Workplace to achieve your organization’s communications goals and objectives. 

From this brainstorming session, we’ll help you to see a visual blueprint that will show you how your existing technologies and Workplace from Facebook can integrate to help close the gaps between your business goals and objectives and your technology capabilities.

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Stephanie Baskerville

Written by Stephanie Baskerville

As the Content Writer for LineZero, and as someone who is passionate about writing, Stephanie's goal is to provide you with the most relevant, up-to-date content that you're looking for.

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