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Revolutionizing Two Way Communication with Workplace from Meta

Communication is the lifeblood of any organization. However, establishing robust, two-way communication within your company is a challenge most organizations grapple with.

Does your organization suffer from insufficient two-way communication? Rest assured; you're not the only one. Even organizations with engaged workforces and robust infrastructures occasionally grapple with communication issues. To navigate this challenge, it's pivotal to equip your organization with a tool that promotes open, bilateral communication. This tool must be inclusive, catering to everyone, from your deskless workers to your C-level executives, facilitating transparency and feedback.

This comprehensive guide will unveil the transformative power of Workplace from Meta (formerly known as Facebook), a tool that revolutionizes communication within your organization.

Before we delve into the wonders of Workplace from Meta, let's first establish a foundational understanding of two-way communication and its pertinence in remote work environments.

In this blog, you will find:

🔄 Understanding Two-Way Communication
🌐 Two-Way Communication in Remote Work
🌟 Examples of Successful Two-Way Communication in Remote Work
💬 3 Ways Workplace from Meta Facilitates Two-Way Communication
✔️ Conclusion

Understanding Two-Way Communication

Two-way communication, as the name suggests, involves the exchange of information between two or more parties. This communication model encourages active participation from all involved, promoting feedback and open discussion. The mutual exchange of ideas promotes transparency and understanding within an organization, driving a healthier work culture.

Two-Way Communication in Remote Work

In a remote work setting, two-way communication is even more critical. It's vital to maintain constant communication, exchange ideas, and encourage feedback to keep employees engaged and informed. Communication tools become the virtual workspace where interaction and engagement occur, essentially replacing physical office spaces.

And before you say, "Well, we have an email for that!" consider that 347.3 billion emails will be sent every day around the globe in 2023.

Can you really be sure that your message is getting out there? Are you tracking who's opening those emails? Further, are you enabling an easy way for everyone to respond? After all, the "reply all" button isn't always an option… 

Successful Two-Way Communication in Remote Work using the right tools: Eimskip’s Story 

Many organizations have successfully embraced two-way communication in remote work settings. For instance, Eimskip, an Icelandic logistics solutions company, managed to transform its communication landscape using Workplace from Meta, resulting in quicker information dissemination, increased interactivity, and enhanced involvement at all levels.

"People get information faster, and the way they work is more interactive. [Frontline] workers are more involved in what happens at other levels of the business. Management is more involved in what happens in the business at every level. It's helping us move forward." 

Olafur Hand, Communications Manager, Eimskip 

Eimskip, an Icelandic logistics solutions company with over 60 offices and a global workforce that worked mostly remotely, had a challenge with two-way communication. Olafur Hand, the Communications Manager, required a way to enable the company's remote employees to communicate with one another, regardless of borders, time zones, or teams. Their internal web was one-way - his team would post content that employees could read, but there was no way for the employees to provide feedback or begin a discussion. With such a diverse workforce spanning such a vast distance, this was not an ideal setup.  

EIMSKIP using workplace

Having used Workplace from Meta in closed Groups already, Hand knew the capabilities that Workplace would provide in enabling two-way communication. It was a short step from closed Groups to full launch, and Hand decided to jump right in. The day they launched Workplace from Meta to the entire organization, they could see immediate buy-in from many of their employees. People all over the world were able to join together in powerful new Groups and communities, to be able to connect with one another in a way that simply wasn't possible before the implementation.  

As Hand says, "People are getting information even faster than I would expect for a large company like ours. The way people work is more interactive. People have opinions on things and are more open to discussing their opinions. They're also more open to criticism on those opinions." 

3 ways workplace from Meta makes two-way communication easier than ever! 

workplace makes communication easy

Here are three ways that the Workplace can support two-way communication and collaboration: 

#1: Creating and Facilitating two-way Conversations

Workplace from Meta empowers anyone to initiate dialogue and invite collaboration simply by posting to their News Feed or a Group they belong to. This feature includes responding to posts by others and fostering a conversational environment.

workplace from meta Newsfeed

#2: Real-Time Audience Insight 

It's pretty easy to get real-time feedback on company announcements or updates. Like Facebook, every post has the ability to like, react, or comment, which offers immediate insight into how your message has gone over. Plus, with indicators on every post, people can immediately see who in the organization has seen and read the post. 

workplace latest post important

#3: Tracking Sentiments on Communications 

Want to know how the latest corporate harassment policy was received? Want to find out how everyone feels about the company's internal newsletter? Want to get feedback on what Q&As the executive team should be focusing on? Start a poll! Polls are quick and easy to run and help you to measure how your employees feel about topics of interest easily.

workplace from meta polls example


Employees who feel that their voice is being heard are almost 5 times more likely to feel empowered to perform their best work, and highly engaged teams are showing 21% greater profitability. Further, teams who score in the top 20% in engagement show a 41% reduction in absenteeism and 59% less turnover. Given these statistics, it’s pretty clear what seamless two-way communication can do for your organization. And this is where Workplace comes in!  

Overwhelmed by ineffective communication within your organization?

At LineZero, we're proud partners with Workplace from Meta, dedicated to implementing solutions that enhance two-way communication.

We assist organizations in cultivating a corporate culture defined by transparency, collaboration, and real-time dialogue with Workplace from Meta.

Take the first step towards transformation. Reach out to us at LineZero, and let's build your dream corporate culture with Workplace from Meta today!

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