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Organizational change management that puts people first.

Every organizational change asks people to learn something new, work differently, and leave familiar habits behind.

As Prosci-certified change management consultants, we help enterprise organizations guide their people through change with proven, people-first strategies that build understanding, employee engagement, and long-term adoption.

business owner at his work desk
Change is hard enough. Trying to lead it without a clear adoption strategy makes it even harder.
Organizations that invest in the people side of change consistently see stronger adoption, better outcomes, and a faster return on their investment.

of organizational change initiatives fail to achieve their intended goals

MCKINSEY

higher success rates are achieved when organizations implement excellent change management

PROSCI

OUR APPROACH

We design change around your people

A successful launch doesn’t guarantee lasting change. The real test comes in the weeks and months that follow, when employees decide whether the new platform, process, or way of working becomes part of their everyday routine or slowly fades into the background.

That’s where organizational change management makes the biggest difference.

Our approach is built around the Prosci ADKAR® Model, a proven framework that helps people move through change one step at a time. Every employee experiences change differently, but most move through the same 5 stages. When they’re supported through each stage, change becomes much easier to sustain.

Whether you’re introducing a new technology, redesigning a process, or leading a broader organizational transformation, we help meet your people where they are and guide them forward.

Awareness
WHY ARE WE MAKING
THIS CHANGE?

People are far more likely to embrace change when they understand why it’s happening. Without that clarity, uncertainty fills the gaps and resistance often follows. 

We build communication strategies that explain the purpose behind the change, answer the questions employees are already asking, and create a shared understanding of where the organization is headed.

Desire
WHY SHOULD THIS
MATTER TO ME?

Understanding the change doesn’t automatically create buy-in. People need to see how it will improve their work, support their team, or solve a problem they experience every day.

We work with leaders and managers to communicate the value of the change in a way that feels relevant to each audience, turning compliance into genuine commitment.

Knowledge
WHAT DO I NEED TO
DO DIFFERENTLY?

Confidence comes from knowing what’s expected. The right training gives employees the knowledge they need before they're expected to use new tools or processes.

We create practical, role-based training and enablement resources that fit naturally into the way your people learn and work.

Ability
CAN I ACTUALLY DO THIS?

There’s a big difference between understanding something in training and feeling confident enough to use it every day. New habits take practice, support, and encouragement.

From champion networks and coaching to office hours and hands-on support, we help employees build confidence until the new way of working becomes second nature.

Reinforcement
IS THIS REALLY HOW
WE WORK NOW?

Without ongoing reinforcement, people naturally drift back to familiar habits. Lasting change happens when leaders continue to model new behaviours, celebrate progress, and keep the momentum going.

We measure adoption, identify where additional support is needed, and create reinforcement strategies that help the change become part of your culture.

We design change around your people

A successful launch doesn’t guarantee lasting change. The real test comes in the weeks and months that follow, when employees decide whether the new platform, process, or way of working becomes part of their everyday routine or slowly fades into the background.

That’s where organizational change management makes the biggest difference.

Our approach is built around the Prosci ADKAR® Model, a proven framework that helps people move through change one step at a time. Every employee experiences change differently, but most move through the same 5 stages. When they’re supported through each stage, change becomes much easier to sustain.

Whether you’re introducing a new technology, redesigning a process, or leading a broader organizational transformation, we help meet your people where they are and guide them forward.

Awareness
WHY ARE WE MAKING
THIS CHANGE?

People are far more likely to embrace change when they understand why it’s happening. Without that clarity, uncertainty fills the gaps and resistance often follows. 

We build communication strategies that explain the purpose behind the change, answer the questions employees are already asking, and create a shared understanding of where the organization is headed.

Desire
WHY SHOULD THIS
MATTER TO ME?

Understanding the change doesn’t automatically create buy-in. People need to see how it will improve their work, support their team, or solve a problem they experience every day.

We work with leaders and managers to communicate the value of the change in a way that feels relevant to each audience, turning compliance into genuine commitment.

Knowledge
WHAT DO I NEED TO
DO DIFFERENTLY?

Confidence comes from knowing what’s expected. The right training gives employees the knowledge they need before they're expected to use new tools or processes.

We create practical, role-based training and enablement resources that fit naturally into the way your people learn and work.

Ability
CAN I ACTUALLY DO THIS?

There’s a big difference between understanding something in training and feeling confident enough to use it every day. New habits take practice, support, and encouragement.

From champion networks and coaching to office hours and hands-on support, we help employees build confidence until the new way of working becomes second nature.

Reinforcement
IS THIS REALLY HOW
WE WORK NOW?

Without ongoing reinforcement, people naturally drift back to familiar habits. Lasting change happens when leaders continue to model new behaviours, celebrate progress, and keep the momentum going.

We measure adoption, identify where additional support is needed, and create reinforcement strategies that help the change become part of your culture.

CHECKLIST

Where is your platform rollout getting stuck?

Rolling out a new platform changes the way people work, and that transition rarely happens on its own.

If several of these challenges sound familiar, you’re not alone. They’re common signs that your employees need more support to adopt the platform after go-live.

Select the challenges you’re experiencing to uncover potential gaps in your rollout strategy!

 

Employees know a new platform is coming, but they’re still not sure why it matters.
Your frontline teams heard about the rollout after it had already started.
Leadership approved the platform, but employees rarely see leaders using it themselves.
Training happened once, then everyone was expected to figure it out.
Your platform launch generated excitement… for about two weeks.
Your project plan ended at go-live. The weeks after launch were never really planned.
People are still relying on email, chat, or old systems instead of the new platform.
Adoption looks healthy in the reports, but day-to-day behaviour tells a different story.
You launched the platform, but there was no structured plan for what comes next.
You’re responsible for driving adoption, but the budget, timeline, and key decisions sit somewhere else.

Your rollout has a few warning signs.

Your rollout has a solid foundation, but you’re seeing some of the early signs that adoption could lose momentum over time. Addressing these challenges now can help strengthen engagement before they become bigger obstacles.

Your rollout needs additional support.

Several of the challenges you’ve selected are common indicators that employees need more support beyond implementation. Communication, leadership visibility, training, and reinforcement all play an important role in helping new ways of working stick.

The earlier these gaps are addressed, the easier they are to correct.

Your rollout is at high risk of low adoption.

Your responses suggest your rollout is facing many of the challenges that prevent long-term adoption. At this stage, additional training or another announcement alone is unlikely to change employee behaviour.

A stronger change management strategy can help rebuild momentum through clearer communication, stronger leadership engagement, ongoing reinforcement, and a structured adoption plan.

This checklist is designed to highlight potential warning signs. Our free Change Readiness & Adoption Workshop takes the next step by helping you understand what’s driving those challenges and where to focus your efforts first.

Change readiness and
adoption workshop

100% FREE FOR QUALIFYING ORGANIZATIONS.

WHAT WE DO

Change management consulting for the whole adoption curve

Every organizational change is different. Some teams need help building a strategy before anything launches. Others have already gone live and need support rebuilding momentum. We can support the entire journey or step in where you need us most.

 

Change Readiness & Strategy
Change Readiness & Strategy

Before anything launches, we assess organizational readiness, identify key stakeholders, anticipate adoption risks, and create a practical roadmap that reflects how your people actually work.

 

 

Communications & Engagement
Communications & Engagement

Clear communication builds confidence. We develop communication strategies that create awareness, answer questions, reduce uncertainty, and keep employees engaged from announcement through adoption.

 

 

Leadership Enablement & Employee Training
Leadership Enablement & Employee Training

Managers play a critical role in whether change succeeds. We equip leaders to champion the change while providing role-based training, practical resources, and ongoing support that help employees adopt new ways of working with confidence.

 

 

Adoption & Reinforcement
Adoption &
Reinforcement

Go-live is only the beginning. We measure adoption, identify where engagement is slowing down, and reinforce new behaviours so the change becomes part of everyday work, and not just another initiative people forget.

 

WHY LINEZERO

Your safety net for the people side of change

Organizational change doesn’t happen in a vacuum. It touches every department, every manager, and every employee. That’s why choosing the right partner matters just as much as choosing the right technology.

Here’s what organizations can expect when you work with LineZero.

Prosci Certified Badge

Employee Experience Is In Our DNA

 

Most firms know how to manage a project, but we know how to manage an experience. Because we come from an Internal Comms and EX background, we create communications and enablement that employees actually want to engage with, and not just corporate mandates they tune out.

 

Prosci-Certified Change Management

 

Our consultants are Prosci-certified and use the ADKAR® Model as the foundation for organizational change management. More importantly, we adapt that framework to fit your culture, your people, and your goals instead of forcing your organization into a template.

 

Enterprise Experience You Can Lean On

 

Communicating with 100,000+ employees across time zones, languages, and frontline vs. desk-based roles is complex. We’ve been there. We know how to navigate the scale without losing the human touch, ensuring no part of your workforce feels like an afterthought.

 

Support Beyond Go-Live

 

Most adoption challenges don't show up until after launch. That's why we stay involved when many partners step away, helping you measure adoption, reinforce new behaviours, and keep momentum moving long after the project is live.

 

One Partner, Wherever You Need Us

 

You don’t have to commit to an all-or-nothing engagement. Need us to lead the entire journey from platform selection to long-term adoption? We’re in. Just need extra hands to push through a specific bottleneck? We slot in alongside your team, exactly where you need the backup.

 

 

Trusted by 100+ organizations to deliver lasting organizational change across more than half a million employees

 

74%
sustained employee engagement after launch

A 60,000+ employee telecommunications organization had rolled out new workplace technology before, but adoption never lasted. Employees were overwhelmed by disconnected tools and previous rollouts had created skepticism toward new initiatives.

Working alongside their team, LineZero developed an adoption strategy that combined employee input, champion networks, leadership engagement, and communications designed around the people using the platform. The result was sustained engagement well beyond launch.

83%
employee activation in the first month

A 35,000+ employee global insurance organization wanted to replace one-way communication with a more connected employee experience across multiple regions and time zones.

LineZero helped lead a phased rollout supported by executive sponsorship, role-based communications, and change management planning that encouraged employees to participate from day one. Within the first month, 80% of employees had activated the platform.

 

Meet our change management
consulting team

Our advisors have led organizational change initiatives across industries, combining Prosci-certified expertise with years of experience in employee experience, internal communications, and digital workplace transformation.

Caroline Mikhail

Caroline Mikhail

Director, Advisory
Services

Jack Hamwi

Jack Hamwi

Senior Manager, Digital Communities

Jack (2)

Genevieve Taylor

Senior Manager, Digital Communities

Liza Rubinstein

Liza Rubinstein

Senior Manager, Digital Communities

Jack (2)

Manely Farhangdoust

Manager, Digital
Communities

Jack (2)

Kurumi Riley

Manager, Digital
Communities

Jack (2)

Jordyn Reisch

Manager, Digital
Communities

Jack (2)

Amanda Hajjarah

Digital Associate Advisory Consultant

Jack (2)

Anisha Kapoor

Associate Community
Manager

George Haddad

George Haddad

Senior Technical Consultant and Developer

Frequently asked questions about organizational change management

Do you still have questions?

Organizational change management is the structured practice of helping people understand, accept, and adopt a change, whether that's a new technology, a redesigned process, or a broader organizational transformation.

It's the human side of change: the communications, training, leadership alignment, and reinforcement strategies that determine whether a change actually sticks or slowly fades after launch.

LineZero specializes in making sure the people side of change gets as much attention as the technical side.

ADKAR is a research-backed change management framework developed by Prosci. It stands for Awareness, Desire, Knowledge, Ability, and Reinforcement, the five stages an individual moves through when navigating change successfully.

LineZero's consultants are Prosci-certified and use ADKAR as the foundation for every engagement. Rather than applying a generic template, we adapt the framework to fit your organization's culture, workforce, and goals.

The result is a change journey that feels relevant and human, not like a corporate initiative being handed down from above.

Project management focuses on the plan, the timeline, and the deliverables, getting a technology or process launched on time and on budget.

Change management focuses on the people: whether employees understand why the change is happening, whether they're ready and willing to adopt it, and whether new habits actually form after go-live.

Both matter, but organizations that invest only in project management often find themselves with a functioning platform and a workforce that isn't using it. LineZero brings both disciplines together so your rollout doesn't stop at launch.

Ideally, before anything launches. The earlier LineZero is involved, the more we can do to set the change up for success, assessing readiness, identifying resistance before it builds, and building the communication and training infrastructure in advance.

That said, we regularly step in mid-rollout or post-launch to help organizations rebuild momentum. If adoption has stalled or skepticism is spreading, there's still a lot we can do.

It's never too late to invest in the people side of change!

Yes, absolutely! Post-launch adoption challenges are one of the most common reasons organizations come to LineZero.

We'll assess where things are, identify what's getting in the way, and build a reinforcement strategy that addresses the real barriers, whether that's leadership visibility, role-based training gaps, communication that missed key audiences, or change fatigue from previous initiatives.

A slow start doesn't mean the change has failed. It usually means the people side needs more support.

Neither approach is required. LineZero can lead the entire change journey, from pre-launch readiness through long-term adoption, or step in alongside your existing team to fill specific gaps.

If you have communications covered but need training, we'll focus there. If you've already launched and just need reinforcement, we can do that too.

The goal is always to provide the support that will have the biggest impact, not to sell a scope larger than what you need.

Deliverables vary by engagement, but typically include a change readiness assessment, stakeholder analysis, change impact assessment, communication strategy and content, leadership and manager enablement resources, role-based training materials, a champion network program, adoption measurement dashboards, and a post-launch reinforcement plan.

More importantly, you'll have employees who are using the platform or process because they understand it, believe in it, and were properly supported through the transition.

LineZero primarily works with enterprise organizations, typically 1,000 or more employees, across industries including healthcare, retail, manufacturing, financial services, hospitality, energy, transportation, and technology.

We're particularly well-suited to organizations with distributed, hybrid, or frontline workforces where reaching every employee is a genuine operational challenge.

LineZero has supported sustained adoption across organizations of more than 60,000 employees and 80% first-month activation rates in organizations with 35,000+ employees globally.

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