What happens when a 42-year-old global company decides it's finally time to build a corporate communications team from scratch?

In this episode of Elevate, host Joy Fajardo sits down with Marisa Trzemzalski, Corporate Communications Manager at AFL, a global fibre optic and connectivity company with operations across the US, Mexico, Poland, the UK, and Australia.

Marisa gets real about what it's actually like to build an internal comms function where one has never existed. We're talking about stakeholders who are nervous about letting go of their messaging, choosing your very first comms platform with zero infrastructure to work with, and figuring out how to create one consistent voice across a workforce that ranges from plant floors to corporate offices to global locations.

If you're building something new inside an organization, fighting for your team's seat at the table, or wondering why your internal messages aren't landing the way you hoped, this one is for you.