What if the most important question in onboarding isn't "Here's what we do", but "Who are you at your best, and how will you bring that here?"

In this episode of Elevate, host Joy Fajardo sits down with Mary Newville, Director of People Experience at Arctic Wolf, to explore what it really takes to build a culture that makes people feel seen, not just on paper, but at 3,200 employees across six continents.

Mary joined Arctic Wolf in 2020, right as the company entered one of the most intense growth periods in tech, sometimes onboarding 120 new hires every two weeks. She's spent nearly six years building the programs, rituals, and infrastructure that turned a fast-moving wolf pack into a Fortune-recognized great workplace.

What makes her perspective worth listening to isn't just the scale. It's that she's never treated culture as something employees consume; she's always built it as something they steward together.

In this conversation, you'll hear how Arctic Wolf's Pack culture goes from values on a website to real daily behaviour, why their WellWolf Ambassador program filled up almost instantly when they opened applications, and how Mary thinks about where AI belongs in HR and where it probably shouldn't go. There's also a really good story about a Howl on Zoom that you won't see coming.

If you're a people leader, HR pro, or internal communications specialist trying to build something that lasts past the next all-hands, this one is worth your full attention.