Culture of Cultures. A Chief People Officer’s Approach To Leading a Scattered Workforce

In this episode.

What does it take to build a culture that holds together across 13,000 employees, most of whom have never set foot at headquarters?

In this episode of Elevate, host Joy Fajardo sits down with Alex Moore, Chief People Officer at Asset Living, to unpack what it really means to lead a people-first culture at scale. Alex’s path here is anything but conventional. She started her career recruiting for energy and oil and gas companies, then spent years across gaming, consulting, and a stint at Omnicom before stepping into real estate, an industry she had zero background in, as Asset Living’s first Chief People Officer in 2023.

A former competitive swimmer and diver at the University of Texas at Austin, she now leads the employee experience for a workforce spread across the country.

Alex breaks down how she built Asset Living’s six operating principles from a starting list of seventeen, why she trusts property-level managers to carry culture further than she ever could from headquarters, and how she thinks about balancing one national culture with distinct regional ones.

She also shares her honest take on where AI fits into the people function, and why humility, not confidence, has been her real engine as a leader.

This one’s for any people leader trying to lead well from a distance.