Gender diversity in the workplace is becoming a major factor in many ways; not only does it help new employees determine whether or not they want to work for the organization in question, but there are several other positive effects that organizations can take advantage of if they make gender diversity in the workplace a priority.
Thinking outside of the box, gender diversity in the workplace can be addressed by unique and interesting tools, like Workplace by Facebook’s bots, chat, and live video features.
Having trouble with gender diversity in your workplace? Not sure how Workplace by Facebook can help solve this common problem? Read along to see how and why your organization should put an emphasis on gender diversity in your workplace today, and how Workplace by Facebook’s unique features are able to help you take the first steps towards a more diverse workforce. Or, contact us to learn more!
Let’s Talk About Gender Diversity in the Workplace – What Is It? Why is it Necessary?
Simply put, gender diversity is the equitable or fair representation of people of different genders within your organization. But gender diversity in the workplace isn’t just about having the right mix of males and females in your organization. You need to look at the bigger picture.
Below, let’s look at some key questions to ask yourself:
- Does your organization provide a safe environment for women, transgender, or nonbinary individuals that you hire?
- Do you have a strong anti-bullying and anti-harassment policy in place?
- Is there any unconscious bias in the way that your organizational processes and systems are set up?
- Is the balance of power in your organization equal – is there sufficient gender diversity on your executive team, on your board(s), and in management roles?
Simply hiring women, transgender, or nonbinary people into your workplace isn’t enough. To reap the many benefits of gender diversity, you need to empower those workers to not only reach but exceed their full potential!
Gender Diversity in the Workplace: 3 Ways to Be Inclusive
So, let’s talk about three ways to ensure that your organization has enough gender diversity in the workplace:
#1: Challenge Gender Stereotypes
It seems silly to think that men and women still aren’t being treated equal. Yet, there are still stereotypes that are out there regarding how men and women should behave. For instance, one that we hear quite often is that certain behaviour in men is seen as “assertive”, whereas that same behaviour in women is seen as “bossy”.
This gender stereotyping needs to stop. To be a really inclusive organization, you need to take a look at what language could be perpetuating a gender stereotype. Especially consider your corporate literature and your corporate policies – do they encourage inclusiveness?
#2: Find Ways to Amplify A Variety of Voices
It’s an unfortunate fact that gender stereotyping, as mentioned above, is still happening, but it's also happening in workplace communications, too! Consider this:
- In meetings, are your female, transgender, or nonbinary employees treated the same way as your male employees?
- How does your organization handle employee opinions or ideas? Are they given appropriate thought, or are they dismissed outright? Is there bias towards the gender of the person giving their opinion?
- Do all employees have a safe way to communicate their opinions and ideas?
These questions should make you stop and think about how the various voices in your organization are being heard, and, if necessary, how to change your corporate culture and amplify and ensure those minority voices get their fair share of air time.
#3: Ensure Fair Promotion Practices
Here are some questions to ask yourself:
- How are people in your organization selected for promotion?
- Do you have fair promotion practices?
- Does everyone in your organization have the same amount of contact with senior leaders and mentors?
If you find it difficult to answer these questions, it might be time to take a look at how you promote people within your organization. A good place to start is to take a look at who makes up your hiring committee. Is it diverse enough? If your hiring committee is exclusively dominated by one gender over another, how can you ensure that it’s not biased towards one gender or another?
Seven Benefits of Focusing on Gender Diversity in the Workplace
As mentioned before, there are several benefits to your organization when you make gender diversity in the workplace a priority. Below, we’ve briefly outlined seven of them:
#1: Widen your Talent Pool
It should be obvious, but organizations still don’t understand that, by not placing an emphasis on gender diversity, they are actually limiting how much talent is coming into their organization. By ensuring that you have a healthy mix of women, men, transgender, and nonbinary people on your team, you can benefit from these different points of view and increase the level of creativity and innovation of your team.
#2: Multiple Perspectives
Women, men, trans, and nonbinary people all have a different point of view, which comes from different life experiences. For instance, there isn’t a person in the world that could dispute the fact that women experience buying a car differently than men do! By ensuring that you have gender diversity on your team, you can benefit from these different points of view and increase the creativity and innovation on your team. Plus, it helps your organization to challenge gender stereotypes, which can, in turn, promote your corporate brand as gender-inclusive!
#3: Enhanced Collaboration
There isn’t a person out there who hasn’t been in a meeting where they feel like they can’t get a word in edgewise. But research has concluded that groups with more women in it are actually better at taking turns in the conversation, which, in turn, helps them to share knowledge and skills between each other. And collaborating face-to-face on projects becomes much easier when your organization can open such an important line of communication.
#4: Improve Your Staff Retention
What organization doesn’t want to have a significantly lower employee turnover rate? When you can retain your employees, you save big in terms of time and money spent on not only recruiting new candidates, but training them to get up to speed, too! By putting an emphasis on having an inclusive culture, you can boost morale and increase opportunities for employees, which will, in turn, lead to higher employee retention rates and save your business time and money in the long run.
#5: Improve Your Understanding of Customer Needs
Unless you have a product or service aimed at a specific gender, your customers are most likely coming from all backgrounds. So, by ensuring that your employee base reflects your customers, it’s far more likely that you’ll be able to communicate effectively with them and improve your understanding of what your customers need. By diversifying your teams, and bringing together a mix of genders, backgrounds, and ethnicity, think of all the buying power you’re able to tap into!
#6: Improve Your Organization’s Reputation
As mentioned in point five, having an inclusive culture can be a real hook for employing new people in your organization. Once your organization gains a reputation of having a more diverse workforce, you have a powerful recruiting tool at your disposal.
#7: Greater Profitability
According to McKinsey, companies that have more gender diversity are 21% more likely to experience above-average profitability, and companies with more culturally and ethnically diverse executive teams were 33% more likely to see better-than-average profits. So, diversity is a great benefit for your organization – it has a positive impact on your bottom line.
Workplace by Facebook can Help with Gender Diversity
So, now that you know why gender diversity in the workplace should be a priority for you, and the benefits of making it a priority, let’s talk about a technology that can help you bring it to the forefront of your organization.
Workplace by Facebook has many ways to help you build a corporate culture of gender diversity in your workplace. Below are just a few features of Workplace by Facebook that can help you to address gender diversity in your organization:
- Workplace Bots: With a little help from a Workplace partner, like LineZero, you can create a survey bot that can take the pulse of your employees and gauge not only how they see gender diversity in your workplace, but identify areas of concern that you may want to address.
- Live Video: Show off your diverse workforce and encourage your employees to post live videos to the groups they’re a part of!
- Workplace Chat & Private Groups: To further advance their careers, your female, transgender and nonbinary employees need a chance to receive one-on-one mentoring and guidance from your senior managers. Using Workplace Chat and private groups, you can create a private, secure place to share documents, keep track of progress, and address any issues that come up in a safe environment.
Ready to give Workplace by Facebook a try? Give us a shout if you want to better understand how Workplace by Facebook can help you build a solid corporate culture with an emphasis on gender diversity in the workplace.