Campbell

Campbell Soup Company

2X more people reading internal communication messages with the launch of Workplace.

The Impact

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Workplace connects the sales team to marketing and production, no matter where they are in the world.
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Workplace changed the corporate culture from a top-down broadcast mentality to an inclusive, real-time collaborative environment in less than 9-months.
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Workplace gives a space for instant, real-time feedback from users on food and product to the client happiness team.

Campbell on Workplace

About Campbell's 

The Campbell Soup Company is an iconic US food producer and a household name. Customers all over the world have had a long-standing love affair with the Campbell brand, and over 95% of North American homes have a Campbell product on the shelf or in a cupboard.

 

The Challenge

The company was exploring ways to ‘reimagine’ its culture while building on nearly a century and a half of history. Only 18% of respondents to a recent Campbell staff survey agreed that company communications were ‘timely’, and the demographic was changing in the workforce. Campbell needed to change with it.

 

The Solution

Campbell’s adoption of Workplace saw an immediate change, increasing connectivity, communication and collaboration among their teams. Learn about some of the features they are using.

 


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16,500

 

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CPG

 

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Global

 


Connect Field and Office Teams

Campbell sales teams spend a lot of time doing what they do best: meeting customer and closing deals. For some sales team members, travel and being away from others can be a lonely part of their role. Workplace has helped to overcome this by connecting Campbell field teams with office teams through the mobile-first approach to communication. They use Workplace Chat to stay connected while travelling. Workplace helps those displaced team members to stay connected, be active in conversations, share insights they gain in stores and while visiting customers. 

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An Inclusive Culture

Campbell is reimagining and building a new company culture with Workplace through tagging, two-way communication, live video demos, and all-company conferencing. This makes it possible for Campbell to have more vibrant, more engaging and value-added discussions. When events are taking place, everyone in the organization can tune in, live or on their own time, regardless of the time zone or the role they’re in - it's creating an inclusive culture, where no one is missing out.

Campbell In Store

Enhanced Collaboration 

Workplace has cracked the lid on two-way communication, creating endless possibilities. From group projects, to multi-company groups that invite outside companies, suppliers, and customers to connect and share in real-time, to insights, production updates, and product feedback. The conversation is no longer top-down and outward broadcasting; it’s changing the way Campbell does business and showing the food industry that something new is cooking in the kitchen! Workplace is also changing how Campbell celebrates its food, enabling instant responses from a variety of communities.

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Would you like to learn more about Workplace?

You've come to the right place! We’ve compiled several success stories of how this exciting technology has helped organizations remove barriers, create a sense of community, and truly connect everyone on a single, device-agnostic platform.

 

Download a Case Study Handbook