Virgin Team 2

Virgin Atlantic

Workplace has become the central hub of communication and the beating heart of company culture.

The Impact


Virgin Atlantic Integrations case study


About Virgin Atlantic Group 

Virgin Atlantic and its sister company, Virgin Holidays, was founded on the principles of excellent customer service, value, reliability, responsibility, and a sense of fun. They put style in the air with their iconic red and white planes.

Today, the Virgin Atlantic Group employs more than 10,000 employees worldwide. Among these employees are the head office and retail staff, back end teams, engineers, cabin crew, and flight crew who call Virgin Atlantic and Virgin Holidays home.


The Challenge

In 2016, Virgin embarked on an extensive company survey to reveal its points of strength and vulnerable spots. The survey revealed that a large number of employees felt disengaged and disconnected from one another, and the organization lacked transparency from their leaders. Through the survey, it also became evident that the organization needed a tool that would make working away from the desk a breeze.


The Solution

Virgin Atlantic Group adopted Workplace, increasing connectivity, communication and collaboration among their teams. Learn about some of the features they are using.



Adoption of Workplace in first month


Workplace Users are Mobile


Active Weekly

Connecting the Entire Organization

The power of Workplace lies in its ability to connect the organization as a whole, from the intern to the CEO. Using Open Groups and broadcasts, Workplace breaks down organizational silos and joins the entire team on one simplified platform. This drives a more connected, open culture where teams and communities are free to thrive. What’s more, using Workplace’s auto-translate feature for comments and posts breaks down language barriers in global organizations. 

Virgin Team 2

Taking a Load Off Employees with Bots

One of Virgin’s most popular staff benefits is free travel. But booking wasn’t always an easy process - the employee would have to log in into the flight portal from a desktop, click-thru through several screens to find available options, then book the flight.

With Workplace, Virgin Atlantic Group has wholly reimagined this experience, developing a ‘Load Checker’ bot that automates the entire process. Now, employees simply open a new Workplace Chat window and ask the bot how many seats are available on an upcoming flight. The bot replies instantly, with load capacity information – an intuitive and mobile-friendly solution.

Virgin Team

Real-Time Problem Solving 

With the adoption of Workplace for all employees, Virgin Atlantic Group started to see an instant change in the team’s abilities to real-time problem solve, and collaboration started springing up in every corner of the business. Flight crews could now address passenger requests by communicating freely with teams on the ground via a shared group. Their cabin crews could easily manage last-minute shift swapping with colleagues through Workplace Chat. Thanks to an open group called “Ask Craig”, Virgin CEO Craig Kreeger started to hear ideas and feedback from people he had never previously spoken with. 

Launch Tips

Virgin Atlantic Group achieved 70% Adoption in 8 weeks by making the process fun! The Virgin internal communications team started sharing plans with employees four weeks prior to launching Workplace, with a campaign called #GetOnBoard. The campaign featured educational material, such as Workplace info guides, as well as a fun launch video, prizes for teams who showed off the best Workplace spirit, and other Workplace-branded material to boost engagement. The campaign also showed people how easy it is to come together with Workplace.


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