Strong corporate communication can act as a glue that binds your employees together, from the top down to the frontline and those working remotely. It's also a crucial tool for communicating your company's vision, values, and culture both internally and externally. But before you can master corporate communications, you must first understand it.
In this blog, we outline what corporate communications is, as well as tips and tools to help you take your internal and external corporate communications to the next level.
In this blog, you will find:
What exactly are corporate communications?
The corporate comms umbrella encompasses any communication your organization develops and distributes that is relevant to the business, your goals, values, and policies. The first thing to keep in mind is that it doesn't just refer to the messages you convey, such as when you discuss your corporate social responsibility policy or remind people of your company's values. It also includes how you deal with incoming messages. It also includes your corporate brand identification as well as your corporate tone of voice, internal storytelling, or how your company sounds.
Corporate communication can be divided into two categories: internal and external. Traditionally, a PR department oversaw external business communication, whereas HR managed internal communication. But times have changed. Effective corporate communication is becoming increasingly important across the board and in all sectors of the organization.
Even if your company doesn't place a high priority on corporate communications, all businesses transmit messages both internally and externally. Corporate communication is a technique of formalizing and strategically addressing this.
How to Enhance Your Corporate Communication Skills?
Corporate communication unites people in global organizations with many different locations and companies where employees work solely or primarily from home. There are a few guiding principles that underpin effective corporate communication, including the following:
🚗 Maintain two-way communication channels.
😀 Make leaders more visible and approachable.
🎤 Ensure that all voices, including those of deskless workers, are heard throughout the organization.
👁️🗨️ Be dedicated to the dismantling of hierarchies.
💬 Encourage open dialogue by freely sharing information.
💁 Be willing to take risks and make mistakes.
📃 Conduct regular reviews to ensure efficient business communication over time
Read on to learn three useful tips you can take to improve corporate communication in your organization:
3 Tips for Successful Corporate Communications
1. Incorporate your culture into your communications
A component of your company culture should be present in all your internal and external communications. When you have several content creators on your team, it can be tough to maintain consistency, especially when they are spread out across different regions, languages, or time zones. Having a set of communications rules, best-practice formats, and real-life brand examples that are readily available is widely beneficial.
The Workplace Knowledge Library is a new home for your critical resources in Workplace from Meta. It's a single location where you can develop, save, and distribute static material like HR regulations on your desktop or mobile device, ensuring your company's expertise is easily available and discoverable.
2. Understand your organizational structure to break down silos effectively
Organizational silos can hamper communication. Understanding your organization's structure and insist on regular cross-team cooperation – between internal and external stakeholders is critical. This is where the correct tools and platforms can come in handy. For example, Workplace's Org Chart quickly converts your employee directory into an interactive organization chart, so it’s easy to understand your organizational structure at the click of a button.
In addition, it’s important to find solutions that allow teams to collaborate on comms documents in real time and allow employees to speak openly across teams or departments. A Microsoft SharePoint intranet solution enables your team members to work together, work better, and, if necessary, work remotely. When combined with the powerful communications capabilities of Workplace from Meta, you get a beautiful “better together” story!
3. Practice your interpersonal skills
Personal communication skills are essential for those working in corporate communications. You might wish to seek some individual or team-wide training if you find any deficiencies in this area.
On Workplace, you can share skill-based training that has been curated, along with links to training resources and events. Workplace makes offering content to a global workforce simple by assisting with translation across 80+ languages.
NOT USING WORKPLACE BY META YET?
Want to see how Workplace by Meta could take your internal communications strategy to the next digital level and help you to reach everyone across your organization more efficiently and effectively? Give us a shout! Through a live demo of the Workplace platform, we’ll help you brainstorm ideas on utilizing Workplace to achieve your organization’s goals and objectives around internal communications.
ALREADY USING WORKPLACE BY META?
If you’d like to explore more opportunities to learn how to use Workplace to improve your internal communications strategy and be part of the Corporate Metaverse, we’d love to chat! Give us a call if you want to learn how to use Workplace to enhance employee interaction and engagement.