The Metaverse is still very much in it's development stage before it can be considered close to being ready for mainstream use. Although it is still in its early phases, it is already being utilized by people worldwide, and many businesses are already starting to adopt it for their needs.
This post is a collection of blogs, videos, and articles about the Metaverse. We believe one of our missions is to keep up with the news and trends around the Corporate Metaverse to keep you informed and educated. We want to share with our audiences monthly recent content we searched through. Here is our June collection for you enjoy:
How the Metaverse Will Change Consumer Buying
In 2019, China launched the world's first virtual reality shopping mall, Dreams Mall. Amazon opened its initial "virtual store" in the United Kingdom in 2020. This article explains how the Metaverse has influenced consumers' buying habits and the labour market.
If you want to get some takeaways for companies as we move to a Metaverse-influenced e-commerce market, you can check the content here.
Marketing in the Metaverse: An Opportunity for Innovation and Experimentation
“Although widespread adoption of the Metaverse may take some time, leading brands are already rewriting marketing rules. In addition, consumers tend to see brands in the Metaverse as innovative, so the bar for delivering innovative experiences is high.”
This article explains why now is the right time to adopt a test-and-learn mindset, be open to experiments in the Metaverse, and move on quickly from failure and capitalize on success.
Learn more here.
Advertising in the Metaverse
"In the Metaverse, brands will have to work a lot harder to earn consumers' attention. They'll need to create compelling experiences that people actually want to visit, and they'll need to be very careful about how they use data," says Alex Webb, director of research at QuickTake Media and author of the book "The Metaverse Bible." In this video, Webb walks us through the future of advertising in the Metaverse.
Watch this 2-minute video to learn more here.
For more information about the Metaverse, here are related blogs that might be of interest:
Compiled by Hyun-Jin Im